Brand Names

Frank over at Putting Out The Fire has a great post. The link is below. While it's about church websites, it really addresses the issue of whether what's inside the door matches what the name over the door stands for. And that's an issue these days.

FWIW, my parish's website hasn't gone as bad as some of the things he mentions, however, I notice the words "Lutheran Church-Missouri Synod" disappeared from under the parish's name some months ago.

Political operatives are often criticised by political true believers for not standing for something. To which they counter, political parties aren't about standing for something, they're about getting elected. Maybe we have a similar thing in the church -- is it about standing for something, which will of course include explaining what that something is and why it would be good for you too, or is it about producing numbers and packing them in.

http://puttingoutthefire.blogspot.com/2008/07/things-you-shouldnt-put-on-your-churchs.html